Cognitive Dissonance Theory TheoryHub Academic theories reviews for research and T&L
For example, the smoker might either quit smoking or rationalize their smoking by saying other habits are just as dangerous. Cognitive dissonance is the discomfort felt when two pieces of information contradict each other or when your behavior goes against the truth of a situation. Examples of cognitive dissonance include a smoker who knows cigarettes are dangerous, a company that doesn't follow its code of ethics, or a person who avoids speaking about a past trauma while still dealing with...